Just about 20 years ago, I started as a junior copywriter for a small, local shop in Silicon Valley. About 10 years later, I was the Executive Creative Director of the San Francisco office of a global agency. In those years, I developed a borderline geeky interest in technology, totally changed my mind on how a creative department should be staffed and organized, and formed a strong point of view on what the ideal agency/client relationship should look like.

In all my years in adland, I've had the good fortune to work for and with a lot of great people, and there is not a single idea on this site for which I can claim sole credit. Lessons learned? Collaboration rules, experimentation matters, and fun is key. Hope you enjoy the work.